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Card printing trends you should know about in 2024

Reasons to Update Your Business Cards in 2019 ~ Acme PrintingThe custom card and stationery printing industry advances in printing technology due to shifts in consumer preferences, and companies need to stay on top of the latest trends to remain competitive. As we move into 2024, several key developments stand to impact card printers and buyers.

Eco-friendly materials 

Consumers, especially millennials and Gen Zers, increasingly make purchasing decisions based on environmental impact. When it comes to card printing, this means demand for sustainable materials like recycled paper, plantable seed paper, and plastic alternatives. Broadcasting eco-friendly production credentials through certifications like FSC and CarbonNeutral also appeals to environmentally motivated buyers. Expect recycled paper stocks and plastic alternatives like PLA corn resin to turn up on vendor sample sheets. At volume levels, these materials may carry marginally higher prices than less sustainable options. However, for many consumers, minimizing environmental impact overrides minor cost differences. Eco-conscious buyers will pay a premium for earth-friendly products.

Specialty printing techniques

  • Print buyers increasingly see cards and invitations as opportunities to showcase creativity. These results in demand for specialty printing techniques that add extra visual interest through textures, shapes, and embellishments visit here printthatnow.com/shop/name-cards.  
  1. Methods like thermography, foil stamping, and embossing will grow in popularity for enhancing wedding suites and other upscale stationery. Discerning buyers may even request less common techniques like soft-touch finishes and opaque colors. 
  2. Technique availability heavily influences which printing partner a buyer chooses. Having a wide range of specialty printing offerings gives sales teams more tools for winning and retaining high-budget clients.

Soft pastel color palettes

Vibrant neon Brights dominated graphic design trends for the past few years. However, softer, more muted color palettes will come into fashion in 2024. Expect to see stationery, business cards, and marketing materials embracing gentle pastel shades like lilac, sage green, and dusky rose. These subtle hues have a soothing effect that appeals after years of pandemic stress and uncertainty. They also feel brighter and more optimistic than darker or neutral colors without the harshness of neon. Printers may need to expand pastel color ink availability to keep up with this shift towards understated elegance.

QR codes & NFC tags 

While barcodes and quick response (QR) codes have existed for years, adoption tended to lag amongst stationery designers. However, recent exponential growth in QR code usage will drive incorporation into custom stationery and cards. By simply scanning a code with a smartphone camera, guests or customer’s access specific web pages, sign guestbook digitally, RSVP instantly, view video content, and more.  Near-field communication (NFC) tags represent another emerging printing trend that allows contactless communication between a printed product and an enabled mobile device. Holding a phone near the NFC tag prompts interaction like automatically opening a webpage. As technology develops further, we may even see NFC-triggered 3D video projections above flat print!

Textured & layered paper stocks

Paper selection plays an integral role in the look, feel, and functionality of custom stationery. Heavier textured stocks like cotton resume papers are rising in popularity for business cards and coordinating stationery suites. These stocks have a substantive, ultra-premium texture missing from smooth papers. Combined with letterpress printing, the dimensional effect beautifully conveys craftsmanship and sophistication. Layered paper stocks create added depth by sandwiching colored core paper between an overlay and a backing layer. Metallic and pearlescent shimmer papers take this dimensional intrigue even further. Luxe texture will continue gaining traction through 2024 as clients desire printing that engages multiple senses.